In their latest press release, Blizzard has announced that they broken the sales record for a PC game once again, a title that they already held. Wrath of the Lich King sold 2.8 million copies in its first twenty-four hours of availability. This number crushes the number the last World of Warcraft expansion, The Burning Crusade, set in January 2007 of 2.4 million.
The latest expansion was released in North America, Europe, Chile, Argentina and Russia on November 13th. On November 14th, citizens of Australia, New Zealand, Singapore, Malaysia and Thailand were able to purchase Lich King, then on the 18th in South Korea, Taiwan, Hong Kong, and Macau. More than 15,000 stores around the world had midnight releases in celebration of the game for the thousands of gamers in wait. Several of these locations had surprise appearances by Blizzard representatives, who signed copies for gamers.
"We're grateful for the incredible support that players around the world have continued to show for World of Warcraft," says Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "Wrath of the Lich King contains some of the best content we've created for the game so far, and we look forward to seeing even more players log in to experience it in the days ahead."
Blizzard's success obviously comes from their dedication to players to give them the best they have to offer. From first hand experience, Blizzard has top notch customer service as well as an easy user interface. The massively popular MMO had over eleven million subscribers prior to the release of the Wrath of the Lich King, a number that is expected to grow. WoW is easily the most popular MMO right now, if not of all time. Blizzard is by far one of the biggest companies in the industry, becoming a worldwide gaming powerhouse.
More on the latest expansion can be found at http://www.worldofwarcraft.com/wrath, or on blizzard.com.