Over the years it's become customary that every major Hollywood blockbuster gets a video game tie in, but now it appears that the humble British Soap Opera is going to get the same treatment.
Mindscape have recently announced plans for a DS game based around the stalwart ITV1 show Coronation Street.
Judging by their recent output on the DS consisting of amongst others, Deal or No Deal and Crazy Pig, Corrie fans shouldn't be expecting a free roaming adventure set in Weatherfield along the lines of GTA 4 and co.
Whilst details of the game are still vague, hints have been made somewhat predictably that it will be a family game and according to an ITV spokesperson is being made in response to huge demand from viewers.
With a release date of Christmas being suggested, is this to allow enough time that the game is of the highest quality? Or to cash in on what is the industry's busiest period?